Is marketing art or science? We say it's both. Check out our advice, best practices, rants and POV on all things advertising, marketing & media!
Responsive web design (RWD) is about creating an optimal user experience that is automatically tailored to the device the person is using in order to access desired content across the web.Continue Reading
I’m sure by now most people have seen how the owners of Amy’s Baking Company Bakery Boutique & Bistro, recently on Gordon Ramsay’s “Kitchen Nightmares” television program, mishandled negative reviews that were posted on their Facebook page.Continue Reading
We work in a service-oriented field where it is common practice to say yes to everything that a client requests. Often times yes is said without thinking through the actual request and asking questions such as:Continue Reading
There are so many apps to choose from these days and it’s hard to keep track of the news ones being created each and every day. Our favorites will most definitely change, but for now here is a list of our top 10 favorite apps in alpha order.Continue Reading
We’ve all experienced client turn-over in our career and according to The Bedford Group, the average client-agency relationship has recently decreased to only 2.5 years. Having a long standing relationship with a client is beneficial for both parties … so, we need to stop and ask why are partnerships ending quicker than before?Continue Reading
Last week, there were bombs that went off during the Boston Marathon and an explosion in West, Texas. The impact of these tragic events is still being felt across the nation, but what we have seen in social media around the tragedy has been left me with hope.
To sum up what I read on Facebook and Twitter in a word would be: unity.Continue Reading