B2B Media Mavens

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I know everyone is busy and of course we all repurpose and draft from previous proposals, recommendations, etc … why should we reinvent the wheel every time?! However, PLEASE double-check the client’s name and/or company name and make sure it doesn’t say the wrong one. This could be as simple as a “find and replace”, [...]

When you receive an email stop and take a few minutes before responding. We get so reactionary (me included) when we receive emails that if we would take a few more minutes to prepare a thoughtful response, we may eliminate the need for multiple emails back and forth. This is especially true when the email [...]

It’s a new year and my recommendation is to focus this year on mentorship. This might apply to teaching a new a new batch of interns or fostering growth with your current team members. We all want to learn and be challenged so make sure to focus not only on how you want to grow [...]

Instead of focusing on what others can do better focus on what you have control over, which is yourself. Ask yourself what can I do or what I can change to improve my performance at work instead of focusing on other people’s short comings!

More often than not, you will have an advertising emergency. You will utter these words: “Help, quick I need” … (insert marketing jargon) … “by EOD” or “in two hours” or even the lovely “ASAP”. When you ask someone to jump through hoops you must remember to be respectful of their time, make it clear you [...]

This is short and sweet: Internal job-hopping can be viewed just as negatively as jumping from one company to another especially if someone had very little tenure at each company.  

This post is from a Guest Maven: Lindsey Kuhn. Lindsey is a graduate student studying advertising at The University of Texas at Austin, and an account service intern at Tech.YR / SicolaMartin: an Austin based technology-focused ad agency owned by Young & Rubicam. As a summer media and fall account service intern, she has served [...]

I personally think that mentorship and management are two different things in the workplace. Management is helping them with one’s workload, go-to for questions, etc., but mentorship is investing time in someone to help them grow in their career and help them get to where they want to go. The latter takes more time and [...]

There comes a time when we have to give colleague or someone we manage feedback and sometimes it’s not always positive. I like to call this constructive feedback not constructive criticism. Criticism denotes a negative emotion, but on the other hand feedback comes across as though we are trying to help and mentor that individual [...]