B2B Media Mavens

I’m sure by now most people have seen how the owners of Amy’s Baking Company Bakery Boutique & Bistro, recently on Gordon Ramsay’s “Kitchen Nightmares” television program, mishandled negative reviews that were posted on their Facebook page. I can sympathize with the two owners from the standpoint that when someone writes a negative review on [...]

Last week, there were bombs that went off during the Boston Marathon and an explosion in West, Texas. The impact of these tragic events is still being felt across the nation, but what we have seen in social media around the tragedy has been left me with hope. To sum up what I read on [...]

When watching reality TV or award shows, like last night’s Grammys, social media is an integral part of the shows (i.e. #grammys). Real time responses to questions and statements are added into the shows’ script. Why would I take notice? Well as a marketer it’s important to monitor and listen to the conversations around your [...]

It was dark in New Orleans when a well-known cookie stole the limelight. Social media played a major role in the Super Bowl hype this year with commercial spoilers, live tweeting and real-time advertising during what seemed like the longest 30 minutes in history. I must say, I wasn’t a fan of the Oreo commercial [...]

      The top 5 things I look for when evaluating a social media management tool: (i.e. Hootsuite, Meltwater Buzz, Radian6, WildFire, etc) 1. Is it easy to use? 2. Will it save me time? 3. Is it cost effective? Can it be used across more than one part of the business? 4. What [...]

No matter if you are B2B or B2C these tips can help you when it comes to online marketing or even marketing in general! Do’s: Know your audience/customer – ‘nuf said Set SMART goals and objectives – Write them down and be SMART (Specific, Measurable, Attainable, Relevant, Timely) Spend efficiently and wisely – Treat any [...]

This post is from a Guest Maven: Lindsey Kuhn. Lindsey is a graduate student studying advertising at The University of Texas at Austin, and an account service intern at Tech.YR / SicolaMartin: an Austin based technology-focused ad agency owned by Young & Rubicam. As a summer media and fall account service intern, she has served [...]

Sometimes I want to chunk my phone at the end of the day. Work emails late in the evening = aggravation in the evening and frustration in the morning. Can we go back to a time when we weren’t expected to be “on” all the time? If you get an email in the evening that [...]

What has drastically changed when it comes to the presidential election over the years? If you are thinking the poor taste in political ads you are half right. What has really changed is real time updates through social media.As the debate was underway the other night I monitored my own personal Facebook feed. I saw [...]

Why is it important to keep an up to date LinkedIn profile? In this time of economic uncertainty, people are searching left and right for jobs. Likewise, companies are searching for the right employees to not only fulfill the designated job role, but to also be a culture and team fit. Personally, my most recent [...]