We all have heard the phrase “outside of the box” … but what does it really mean? Well in regards to media planning, it means being able to go beyond your comfort zone. That means drafting a media brief to agencies and/or a RFP to media vendors that allows them to recommend new ideas to [...]
Continue reading →Yesterday Angela asked two great questions. Now, I am going to answer her second question. Do you think “traditional” and digital work better when combined? To answer the second part of your question, I think this all depends on what target audience you are trying to reach along with what the goals and objectives are [...]
Continue reading →Dear B2B Media Mavens, Do you think digital advertising will eventually replace “traditional”? Do you think “traditional” and digital work better when combined? Sincerely, Angela John ……………………………. Love these questions Angela! I do not think that digital will replace traditional advertising. However, I do think digital advertising is shaping the future for more traditional vehicles. [...]
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